Profile
- Name
- Ulaş Alyeşil
- Current role
- UI Designer, Design Systems, getirfinans
- Location
- Istanbul, Türkiye
- Open to
- Remote work and relocation
- hello@ulasalyesil.com
- Links
Experience
UI Designer, Design Systems, getirfinans
- Period
- November 2025 — Present
- Type
- Full-time
- Skills
- Design Systems, Design Tokens, Components, Product Design, AI/UX, Figma
Lead the design system for a BaaS fintech: two-tier tokens for color, spacing, radius and size, app-wide dark mode, published components with property contracts, and audits that keep Figma and production code in step. Designed the AI assistant end to end, conversation UI, thinking states, and motion.
Founding Product Designer, WiseCareAI
- Period
- May 2024 — August 2025
- Type
- Full-time
- Skills
- Product Design, Design Systems, Figma, AI/UX, User Research
End-to-end product design for a U.S. health-insurance platform: brand identity, visual language, marketing site, onboarding, and core flows, taken from zero to a market-ready product. Integrated generative AI to support adaptable forms and recommendations.
Product Designer & Developer, Freelance
- Period
- 2023 — Present
- Type
- Freelance
- Skills
- Product Design, Web Development, Next.js, Brand Identity
Working with early-stage startups and creative agencies on product design, web development, and brand identity. Clients include Good Afternoon Creative and Full Spectrum Insights.
Product Designer, Peaka
- Period
- September 2023 — May 2024
- Type
- Full-time
- Skills
- Product Design, UX Research, Design Systems, Figma
Redesigned core workflows on a data-integration platform to reduce task friction, validated through usability testing. Led UX research that shaped major product decisions. Co-built a scalable design system with engineering.
Product Designer, Jotform
- Period
- 2022 — 2023
- Type
- Full-time
- Skills
- Product Design, Design Systems, Accessibility, Figma
Designed accessible, responsive interfaces across Jotform products for a global user base in the millions and contributed to the design system. The QuickBooks integration was one project: a flow for creating invoices and customer records from form submissions. Streamlined design-to-development handoff.
Selected work
GetirFinans AI
- Role
- Product design, prototyping
- Year
- 2026
- Status
- Shipped on iOS, with SwiftUI prototypes
Suggested prompts account for 31% of assistant messages.
GetirFinans Design System
- Role
- Design systems
- Year
- 2026
- Status
- Dark mode shipped app-wide
App-wide dark mode reached 8.5% of users without promotion.
Consiligiere
- Role
- Product design, visual direction
- Year
- 2025 to 2026
- Status
- Investor concept, designed with Eylül
A marketplace for verified professionals, from brief to both sides of the app.
WiseCareAI
- Role
- Founding product designer
- Year
- 2024 to 2025
- Status
- Taken to a market-ready product
Founding product design for a U.S. health-insurance platform, public site and internal tools.
Jotform | QuickBooks
- Role
- Product design
- Year
- 2023
- Status
- Launched in Jotform
A guided flow for mapping form submissions to QuickBooks customers and invoices.
Education
B.A. Visual Communication Design, Bahçeşehir University
- Period
- 2017 — 2022
Languages
- Turkish
- Native
- English
- Fluent
- German
- Elementary (A2)
Focus
Design systems, Design tokens, Dark mode, Component contracts, AI assistant UX, SwiftUI prototyping, React and Next.js, Figma