About
Product designer, Istanbul
I’m a product designer at Codeway in Istanbul. I design products and prototype how they behave, so a decision gets tested on something that moves before it ships.
The work has crossed fintech, health insurance, form tools and data integration. At getirfinans, I designed the AI assistant end to end and rebuilt the color foundation of the design system, so dark mode could ship across the app. Before that, I was the founding product designer at WiseCareAI. At Jotform, I worked across product interfaces and the design system; the QuickBooks integration is one example of that work.
I use Figma to make a system legible, then build interactive prototypes in SwiftUI or React for what a static frame can’t show: timing, gestures, and the states between screens.
Outside product work, I make music and generative visuals. The same attention to pacing, clarity, and feedback carries into the interfaces I ship.
Freelance
Open for projects
Since 2023
Alongside the day job, I take on a few projects at a time, for studios and early-stage teams.
Product design
Flows, interfaces and prototypes that behave like the real thing.
Websites
Designed and built in Next.js or Framer, shipped to production.
Brand identity
Visual language, type and marks for teams starting out.
Live visualsSoon
Generative visuals for concerts and LED stages.
ClientsGood Afternoon Creative, Full Spectrum Insights
Start a projectExperience
Product design for Retake, the AI photo app in Wishlabs, Codeway's AI creativity company. Retake runs on in-house models that improve a photo while keeping the face the user's own.
Lead the design system for a BaaS fintech: two-tier tokens for color, spacing, radius and size, app-wide dark mode, published components with property contracts, and audits that keep Figma and production code in step. Designed the AI assistant end to end, conversation UI, thinking states, and motion.
Design Systems, Design Tokens, Components, Product Design, AI/UX, Figma
End-to-end product design for a U.S. health-insurance platform: brand identity, visual language, marketing site, onboarding, and core flows, taken from zero to a market-ready product. Integrated generative AI to support adaptable forms and recommendations.
Product Design, Design Systems, Figma, AI/UX, User Research
Redesigned core workflows on a data-integration platform to reduce task friction, validated through usability testing. Led UX research that shaped major product decisions. Co-built a scalable design system with engineering.
Product Design, UX Research, Design Systems, Figma
Designed accessible, responsive interfaces across Jotform products for a global user base in the millions and contributed to the design system. The QuickBooks integration was one project: a flow for creating invoices and customer records from form submissions. Streamlined design-to-development handoff.
Product Design, Design Systems, Accessibility, Figma