About
See ResumeI’m a product designer in Istanbul, open to remote work and relocation. I work with product and engineering teams to turn complex financial journeys into clear, testable interfaces.
At getirfinans, I design fintech and AI experiences and lead design-system work. The current migration paired a semantic color foundation with the core development team, so dark mode could ship across the app ahead of its standalone release.
My process moves between product decisions and working prototypes. I use Figma to make the system legible, then SwiftUI or React to test the states that a static frame cannot explain.
Outside product work, I make music and generative visuals. The same attention to pacing, clarity, and feedback carries into the interfaces I ship.
Work Experience
Own the design system for Turkey's leading fintech app: rebuilt the color foundation and shipped dark mode via a two-tier token system. Designed the AI assistant end to end, conversation UI, thinking states, and motion.
End-to-end product design for a U.S. health-insurance platform: brand identity, visual language, marketing site, onboarding, and core flows, taken from zero to a market-ready product. Integrated generative AI to support adaptable forms and recommendations.
Working with early-stage startups and creative agencies on product design, web development, and brand identity. Clients include Good Afternoon Creative and Full Spectrum Insights.
Redesigned core workflows on a data-integration platform to reduce task friction, validated through usability testing. Led UX research that shaped major product decisions. Co-built a scalable design system with engineering.
Designed accessible, responsive interfaces for a global user base in the millions. Designed a QuickBooks integration automating invoice and customer creation from form submissions. Streamlined design-to-development handoff.