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All work

Consiligiere (freelance)Investor concept, not launched

A marketplace for verified professionals, from brief to both sides

Role
Product Design, Visual Direction
Timeline
December 2025 — January 2026
Company
Consiligiere (freelance)
Team
With Eylül Deniz Kızılay (eyluldeniz.com), for the founder
Platforms
Landing page, customer app (iOS), provider app (iOS and web)

Consiligiere connects people with verified lawyers, notaries, tax advisors, architects and surveyors, then keeps the whole job on one platform: booking, the video call, documents and payment. The founder needed the product to exist visually before an investment round. Eylül and I set the visual direction, designed the landing page, and designed both sides of the app: the customer looking for help and the professional running a practice. We worked together on every phase, from concept to execution.

Four customer app screens: two versions of the home page, search results, and a provider profile with a date and time picker.
The customer app: home, search results, and a provider profile you can book from.

The brief

A spec for a look, not a product

The brief came as a PRD. It named the palette (deep navy and antique gold) and the typefaces (Cinzel and Playfair), and said “Clean Luxury”. We treated it as input, not as a spec, and tested it before building on it.

The Consiligiere wordmark set three ways: in Cinzel capitals, in a condensed serif above a sample heading and button, and in a geometric sans.
The name set in Cinzel, in a condensed serif, and in a sans.

Exploration

More than twenty landing pages to find the product

The first direction moved away from the PRD on purpose: warm cream instead of white, and one earthy color per profession, so a person looking for a property valuation could look for terracotta instead of reading labels. Gradients and a lighter “super-app” version followed.

Four landing page concepts side by side: a cream page with one colored card per profession, an orange and blue gradient version, a light blue version with 3D renders, and the final navy version with isometric objects.
Four of the landing concepts, earliest on the left.

Then we reworked the palette around who the product is for and how it needs to be seen: a serious place for legal and financial work. That brought navy back, and the professions are now told apart by object instead of color: scales, keys, a compass, a magnifying glass.

The system

Keep the authority, fix the type

Cinzel reads like an inscription, and its character set is limited, which breaks down in a product with long names and mixed languages. Instrument Serif keeps the editorial tone and holds up on screen. Inter Display carries everything that has to be read quickly.

A slide describing Instrument Serif as the display typeface, with a large specimen and its rationale.
The serif decision, as it went to the founder.
The extended palette: six scales from light to dark for deep navy, antique gold, ivory white, silver gray, graphite gray and emerald green.
The PRD named three colors. A product needs scales.

Customer app

Book from the profile, not after it

A profile answers the question a person actually has, can I talk to this lawyer this week, so dates and times sit on the profile itself and the only action is Request Appointment.

A provider profile for a corporate law partner, with a verified badge, a short bio, a row of dates and a row of time slots above a Request Appointment button.
A provider profile. Booking happens on the same screen.
A service page for Finance and Legal with a filter sheet: price range, availability, free initial consultation and minimum rating.
Filters built from what people ask first: price, availability, a free first call, rating.

Provider side

Give professionals a reason to stay

A marketplace like this fails when client and professional meet once and move off the platform. So the provider side is a place to run the practice: pending revenue, mandates waiting for a signature, court deadlines due today.

The provider dashboard on iPhone: pending revenue, active mandates with urgent actions, three quick actions and a row of case cards with statuses.
The provider app on iPhone.
The provider dashboard on the web: pending revenue and active mandates, rating and tier, a table of active cases with their status, and recent customers.
The same dashboard on the web, with room for the full case list.
The final landing page hero: Hire Verified Professionals in Minutes, Not Weeks, above a search bar for profession, postcode and video call.
The landing page that went into the pitch.