Introduction
WiseCareAI was an AI-powered platform for the U.S. health insurance market. I joined as the founding designer and worked across multiple products — from agent tools and enrollment flows to a public-facing website and design system.
My Role
I led end-to-end product design across 5+ tools: agent-facing apps, internal dashboards, and the marketing website. My responsibilities included UX strategy, UI design, prototyping, developer handoff, and system-wide consistency. I worked closely with the CEO, CPO, and engineers.
Product Ecosystem
- Enrollment Agent (ACA): A guided form tool for individual clients enrolling in Affordable Care Act plans.
- Medicare Agent Tool: A quoting assistant designed for agents handling elderly clients over the phone.
- Internal Dashboard: A CRM for support staff to track enrollments and manage leads.
- Marketing Website: A responsive public site aimed at trust-building and lead conversion.
- Design System: Tokens, components, documentation, and handoff for scalability.
Challenges
- Designing for both low-tech agents and fast-paced workflows under pressure.
- Navigating U.S. health policy complexities (ACA vs. Medicare).
- Building a shared design system that worked across internal and external tools.
ACA Enrollment Flow
We implemented a step-by-step wizard for ACA enrollment, with real-time validation and contextual help at each stage.
Plan Comparison
Agents and clients could compare multiple plans side-by-side, filtering by cost, coverage, and special eligibility.
Plan Selection Interaction
The final selection screen highlights recommended plans with clear callouts based on client needs.
AI-Powered Tools
In both the ACA and Medicare flows, I designed search and assessment tools powered by an AI backend. Agents could input free-form needs or use guided steps, and the system returned plan recommendations with transparent logic.
Marketing Website
I designed and built a clean, responsive marketing site to explain our value proposition and convert new leads.
Impact
- 25% faster enrollment times across agents
- Improved quote accuracy and user confidence
- Better onboarding and training outcomes for new hires
Conclusion
WiseCareAI gave me full-stack product design ownership in a complex and highly regulated domain. I designed for multiple personas, aligned with business goals, and helped shape a platform that blended logic, speed, and trust. While the product is paused, it remains one of my most complete design contributions to date.