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Ulaş AlyeşilProduct designer · Istanbul

Lab

6 entries

Interaction studies and prototypes, built to answer the questions a static frame can't.

Some shipped, some didn't. One of them runs right here.

1 of 6

Brand Layers

SystemSep 2026

The idea: a brand is not a second design system, it is a set of decisions about the one you already have. Take those decisions out of the components and a component stops knowing which bank it belongs to. It asks for intent, the surface, the primary action, the thing to emphasise, and the layers answer: the brand gives it a voice, the mode gives it light or dark, the sentiment says what the moment means, the state says what the hand is doing. Some decisions refuse to be branded on purpose. An overdue payment looks overdue in every bank, because a meaning that changes with the logo is no longer a meaning. The ticket here is never edited; everything that changes is the system answering the same question differently.

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Recording