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Ulaş AlyeşilProduct designer · Istanbul
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Brand Layers

Brand
Mode
State

Brand A, light, proposition. All 15 contrast pairs pass.

Offer

Pay in 3

On your next purchase

0% interest

Read the full terms
Offer

Pay in 3

On your next purchase

0% interest

Read the full terms

How interactive / primary resolves

  1. Tokeninteractive/primary
  2. Statelight · default → step 800
  3. Sentimentproposition → {brand.accent}
  4. BrandBrand A accent → violet
  5. Primitiveviolet-800 = #4c308f

Components read the token at the top. Nothing below it is visible to them, so a brand, a mode or a sentiment changes the value without touching the component.

Every token on the card

A flat system would store 780 values for this one card across three brands, two modes, five sentiments and four states. The layers define 173: 110 primitives, 6 brand mappings, 5 sentiments and 52 global definitions.

System · sep 2026

One payment ticket, unchanged across three brands, two modes and five payment states. Switch the controls to see how each layer resolves the same component. Brand gives it a voice; semantic tokens preserve its meaning, so an overdue payment still reads as overdue in every brand.

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