Good Afternoon Creative

Background

Good Afternoon Creative is a creative agency in Istanbul that focuses on brand design. After their establishment in early 2023, their focused to create a strong online presence and showcase their best work, value proposition, and unique approach to brand design. They wanted a website that would effectively convey their thoughts, perspective, brand identity, and key messages to attract new clients.

Design Process

1. Interviews: I interviewed the three co-founders of Good Afternoon Creative to understand their needs, aspirations, and vision for their online presence. This ensured that the website truly represented their brand identity and values.

2. Dealing with Industry Competition: The creative agency industry is highly competitive. The design team had to make an important decision: spend more time creating the absolute best website or focus on a quick launch with the most important information and improve later. After careful thought, they chose the latter approach to establish an initial online presence quickly while allowing for future improvements.

3. Step-by-Step Design: To create a website that truly reflected Good Afternoon Creative's philosophy, the design team worked hard to explore different ideas and layouts, continuously refining and improving them. They collaborated with the agency's co-founders at each step to ensure the final design aligned with their vision.

Outcome

The collaborative design process resulted in a brand new website, www.goodafternooncreative.com, which authentically represented Good Afternoon Creative's approach to brand design. The website's attractive design, easy navigation, and compelling content effectively conveyed the agency's personality, philosophy, and outstanding work. By taking an iterative design approach, the team found a balance between efficiency and excellence. This enabled the agency to launch their online presence promptly while showcasing their creativity and unique perspective. The successful implementation of the website led to increased brand awareness and a higher number of business inquiries, proving the impact of a carefully crafted digital platform.

In conclusion, the design process played a crucial role in establishing Good Afternoon Creative's distinctive online presence. Through interviews, smart decision-making, and step-by-step design, we achieved a website that highlighted the agency's creativity, values, and dedication to human connections. This positioned them as a respected and sought-after brand design agency in the industry.